The Journey
Research and Ideation
We began this process by conducting some intense competitive analysis on quiz products. Some of the questions we were asking ourselves were:
- What is a quiz?
- What purpose do they serve?
- What do people get out of them?
- Why would anyone want to take a quiz?
- What problem are we trying to solve?
- Who will be using this feature? What are their technical backgrounds, experiences, associations with this type of feature?
- What action items can be incorporated into the feature to allow a continuation of the experience into other parts of the app?
![](https://uploads-ssl.webflow.com/5fb2d0a159f2fe414fbfe008/6045ad52913e3e1b1b644c38_quiz-ideation.png)
Working Idea
- More personalization of a user's profile
- Rewards (like a new avatar)
- Immediate recommendations to other users (actionable)
- Entertainment
![](https://uploads-ssl.webflow.com/5fb2d0a159f2fe414fbfe008/6045afac0062269d33189248_quiz-flow.png)
Flow Mapping
We next tackled mapping out how we envisioned this feature to work. We went through several variations of flow diagrams, accounting for the entry and exit points, how the user would interact with the feature, and eliminating points of possible confusion.
Wireframes and Testing
The next stage of our process was to rapidly create low fidelity wireframes based on our goals. We made various options for different sub-features of the Quiz feature, and through recurring squad meetings and informal testing with users, we began to piece together a final form for our design.
![](https://uploads-ssl.webflow.com/5fb2d0a159f2fe414fbfe008/6045b46b3fdb24a1bfe52e1c_quiz-wireframes.png)
![](https://uploads-ssl.webflow.com/5fb2d0a159f2fe414fbfe008/6047be905887045b18697eaf_Quiz%20Mocks.png)